WATERLOO, ON and CHARLOTTETOWN, PE - (August 11, 2010) The Region of Waterloo International Airport has chosen ScreenScape, a community-based digital signage network to power digital displays located in the departure lounge and domestic arrivals area.
“It was ScreenScape’s ease-of-use that was the deciding factor in choosing a technology provider for the Airport,” said Chris Wood, Airport General Manager. “It’s a flexible sales and marketing tool which we plan to use to generate additional advertising revenue, inform passengers in the terminal and promote local events taking place in Waterloo Region. ScreenScape’s solution was easy to implement and is simple to use, giving us the ability to control and change content quickly.”
The Region of Waterloo International Airport is the latest in a string of civic institutions in Southern Ontario that also includes the University of Waterloo, Wilfrid Laurier University, and Tourism Burlington among others to join the community-based digital signage network.
The Airport is also beginning to become active in the ScreenScape Community. “We like the idea of engaging with local venues to promote events and attractions in the area. We are pleased to provide other members of the ScreenScape Community an opportunity to speak to the traveling public that is going through our facility on a daily basis.” said Wood.
Kevin Dwyer, ScreenScape President and CEO, welcomed the Airport to the ScreenScape Community. “It is wonderful to see institutions such as the Region of Waterloo International Airport adopt ScreenScape not just as a conventional digital signage platform but as a way to collaborate with local and national businesses. We are thrilled to have another institution from Canada’s tech corridor join the growing ScreenScape Community.”
About the Region of Waterloo International Airport
The Region of Waterloo International Airport (YKF) is owned and operated by the Region of Waterloo. Year-round daily scheduled service: WestJet, offering daily non-stop flights to Calgary and Vancouver with connections to other great cities; and Bearskin Airlines, offering daily flights to Ottawa with connections to North-Eastern Ontario. Seasonal sun vacation charter service is available from December through March with Sunwing Vacations. For more information contact your local travel agent, visit www.waterlooairport.ca or contact Airport Administration at 519-648-2256.
Region of Waterloo International Airport
Sandra McAuley, Supervisor, Marketing and Communications
Telephone: 519-648-2256 or 1-866-648-2256 ext. 8504
E-mail: mcsandra@region.waterloo.on.ca
About ScreenScape Networks
ScreenScape is an online service for engaging audiences in the real world. By offering a repository of community-shared content and a pool of targeted sales and marketing opportunities ScreenScape makes place-based media easier and more affordable to deliver and more effective as a tool for engaging with today’s connected consumer.
For more information, please contact:
ScreenScape Networks Inc.
(902) 368-1975 | screenscape@screenscape.net | http://screenscape.net
P.O. Box 291, 133 Queen Street, Third Floor Charlottetown, PE C1A 7K4 Canada